Chinese electronic rising giant LeEco finally released its new flagship device Le Pro 3 on Wednesday (21/09). The phone, strategically priced around $299, will encounter direct battle against intermediate model of Taiwanese Asus Zenfone 3.

Similar to Zenfone 3 Deluxe, Le Pro will join other high-end phones who royally receives Qualcomm Snapdragon 821 chipset. To support its multitasking job, LeEco hooked the device with slightly redundant 6 GB LPDDR4 RAM. There is 64 GB storage capacity in the internal that unfortunately doesn’t come with microSD slot.

Speaking of hardware, you’ll find a nicely finished metallic case that arguably took heavy inspiration from many of its compatriots, notably Xiaomi Mi 5. The circular corners, fingerprint sensor placements, and the logo on the back are considerably copied from the Mi’s flagship. Some of the elements perhaps inspired from the late iPhone 6s series. However, we have one notable impression on the size. The 7,5 mm feels thick, yet beautifully arranged on the sideline.

leeco-le-pro-3-front

Le Pro 3 comes in 5.5-inch display with 2.5 dimension technology that still retain Full HD (1920 x 1080p) resolution. We were bit gutted as to why they haven’t upgraded the display to 4K or at least 2K as the rumours were speaking. As for the OS, LeEco decided to run Android 6.0.1 Marshmallow embedded within their eUI 5.8 skin.

Following the “no-jack” trend poised by Apple, LeEco also doesn’t provide the device with the port. As an obligatory alternative, the company will ship headphone connected through USB Type-C instead. It also includes Continual Digital Loss Audio (CDLA) technology, a signature craft from LeEco that gives the user an experience of no-analog audio listening that they claim sounds significantly better than 3.5 mm jack.

leeco-le-pro-3-back

There’s a 16 MP rear camera and 8 MP secondary camera with f/2.0 diaphragm, LED flash and phase-detection autofocus (PDAF) to shed more lights for dim background.

The USB type-C port is bolstered by Quick Charge 3.0 that will load the 4080 mAh battery from nothing to complete in merely an hour.

leeco-le-pro-3-os

The 4 GB RAM/32 GB storage variant will start at 1799 RMB ($270) in China, whereas the 6 GB/64 GB will be sold for 1999 RMB ($299). LeEco also offers special editions with hefty price increase around $375 (4 GB/64 GB) and $450 (6 GB/128 GB).