The SLR camera giant made its fresh attempt to break the overly-crowded action camera market with the introduction of KeyMission 360 back in January. Back then, the action camera would be known to sporting rugged waterproof housing capable to go down to 100 feet/30 meters deep. The case is also shockproof (up from 2 meters high) and freezeproof (down to 14 degrees Fahrenheit/-10  degrees Celsius). Some technologies are borrowed from its DSLR line, including the trendmaker Vibration Reduction system, and low-energy Bluetooth and Wi-Fi connection to pair with smart devices.

There are 3 variations in the KeyMission lineup – the KeyMission 80 as bottom level that will fight against the low-range action cam models, the KeyMission 170 that comes with 4K UHD recording capability, and 360 as the highest of it all. The numbers here represent the angle width their lenses capture.

Nikon said while there are already too many players in the action cam market, they still hold firm belief in the future of 360-degree cameras. The common action cameras are generally targeting adventurers and sport enthusiasts, but the 360-degree one begins to attract more consumer from wider mainstream market. And with the constant decrease of their prosumer Coolpix sales, it is understandable that the Japanese manufacturer is looking to expand their business to a new category.

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The KeyMission 360 uses a pair of 20-megapixel lenses with f/2.0 aperture (1/2.3-inch CMOS sensors). Both of the lenses open up to 194-degree wide, and the remainder degree is used to minimize stitch lines (interlace effect) whenever the camera roll around. The KeyMission 360 doesn’t have blind spot either.

If you are planning to take the device underwater, Nikon has included two flat lens guards to lessen the distraction and reduce view distortion when recording footage deep into the water. However, it comes with a bit of price – dampened width of view.

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Speaking of battery life, the company claimed the KeyMission can stand up through 230 shots and 1 hour and 10 minutes of footage recording.

In the package, Nikon included mount adapter, silicone jacket, and VR-style headmount display to enhance user’s viewing experience.

The KeyMission will go on sale starting next October with a base price of USD500. There are optional accessories such as camera mount that can be purchased separately.