While Samsung has impressed the public with their current high-end flagships, the same cannot be said for their entry to lower mid-range handsets having struggled against other brands who strategically offers more spec sheets on paper in the same price range.

Capitalising their relevance to the respective market, the Korean manufacturer has recently launched a new variation of Galaxy J5 and J7 2016 dubbed as Prime. We’ll discuss the latter in this review.

PROS:

  • Metal frame
  • Upgraded RAM
  • Large camera aperture
  • Good performance

CONS:

  • Sluggish fingerprint scanner
  • No Super AMOLED

samsung-galaxy-j7-prime-2016Samsung finally took a breath of fresh air to their mid-range phone by applying metal frame starting from J7 Prime. The particular exclusivity long enjoyed by the A series is no more. The physical buttons – now sporting a fingerprint scanner – remain the same, while the back case has been built completely in metal, thus radiating a more elegant impression. At 8mm, it’s slighly thick but still reasonable.

The J7 Prime packs 5.5-inch display in Full HD (1080p) resolution which mathematically stands at 480 ppi. The screen type based on the specs data is TFT or IPS LCD, no Super AMOLED yet. It kinda strange since the Galaxy J7 2016 already uses AMOLED. We have to confirm this later.

It features 1.6GHz octa-core Exynos 7870 paired with 3GB of RAM. It comes with 16GB of internal storage which can be further expanded up to 256GB by utilizing the dedicated microSD slot. It performs well and multitasking was smooth. Under regular use, you’ll notice there are 1.3GB of RAM free at any time.

The handset sports 13MP primary shooter with f/1.9 aperture – quite a large opening considering its price – and an LED flash. The large aperture translates into more light during the daytime, with slight noise under the low-light situation. Round to the front, there’s an 8MP shooter which should be more than enough for casual selfies.

The operating system still runs the Android 6.0 Marshmallow customized under the TouchWiz UI. Samsung claimed that the interface has been made significantly lighter than they used to be several years ago. Typical Samsung’s apps are also present here, ranging from S Planner to the brand-new S Power Planning and S Secure.

Powering the device is a non-removable 3300mAh battery which can last up to one and a half days under regular use. When running HD videos and heavy games in marathon, it managed to survive for around 12 hours.

The Samsung Galaxy J7 Prime is currently selling at $280 in India and soon will make its way through North America and other Asian markets. Considering the hike in specifications and metal body, the price is relatively well convenient.